What we’re about
The year the iPhone was released, Will and Wes Nelson (identical twins) graduated from high school. By the time Will and Wes were years out of school, they noticed that wasn’t much to do in their living rooms then talk or engage with a screen…
Remembering back to their childhood of sports and dexterity puzzles (like the “Shoot the Moon” game), they were inspired to make their spaces fun as they followed these beliefs:
- The best activities are hands-on.
- Finding something to do should be easy.
Now years later, Will and Wes still enjoy collaborating to make thoughtful products and experiences that equip individuals to thrive in their environments.
Backstory
Prior to 2018, Will had always wanted to make a game. Having grown up mastering dexterity challenges and puzzles of various kinds, Will thought it would be an privilege to make and enjoy a game of his own.
Having spent years thinking about a game that requires a ball to be balanced and methodically run across a path to the other side, he finally had a maker and mentor challenge him with building the game out of trash. Weeks later, Will had completed his first prototype.
Months later, Will had a finished product of the Log Crossing. But when he and his twin Wes were playing it together, they noticed something: whenever the marble fell, it went all the way to the floor – sometimes even bouncing away. How might they fix this?
Wes then suggested that Will attempt to put the challenge in some kind of container, so that if the user failed – causing the marble to fall off the tracks – the player didn’t have to bend down and pick of the marble.
Weeks later, Will had figured out how to put the game in a bottle. The original name of the game was “The Quarter-Turn” – requiring the player to maneuver the ball 1/4 of the way around a circle before reaching its destination.
Encouraged by their collaboration, Will and Wes came up with puzzle games, which then ended up decorating Will and his wife’s living room. And when friends game over, it didn’t take long before they noticed and started to play the games.
As the hobby grew, Will and Wes’s spouses encouraged them to sell their games at local markets, triggering them to found a company, which Will and Wes still refer to has their “hobby business”.
To this day, Will and Wes still hold full-time jobs elsewhere (Will in engineering and Wes in product design) and are always delighted to engage with prospective and previous customers about how their products make life better.